Hi, I’m Rebecca.
I help early-stage start-ups fire up,
and SMBs scale up.
Fractional marketing leadership for SaaS Companies and Soccer Brands.
A Digital Shop for Marketing Powerhouses
Just Launched!
A Shop for Small Businesses to Become Marketing Powerhouses!
Regardless of whether we work together directly, I want you to show up and scale up like a business pro. So, I’ve created digital products to guide you through all aspects of my marketing and business development expertise across software, soccer, wellness, and more industries.
From Go-to-Market launches and market research to SEO and content strategy, these tools will walk you through each step of getting the job done right, eliminating guesswork and saving you tons of time (and cash)— and don’t we all love that!
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Delivering Results Across Industries with Digital Experiences
B2B Software-as-a-Service (SaaS) offerings in Cybersecurity, Legal Tech, Communication Apps, and AI for Business Intelligence.
B2C sectors include Yoga, Health and Wellness, and Soccer.
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12+ Years in Marketing and Business Development
Go-to-Market Strategy • Product Messaging, Positioning, Marketing • Content, Social, Paid Media, Multi-Channel Strategy • Website Development • User Journey Mapping, Optimization • Demand, Lead Generation • Event, Program Marketing • Customer Marketing • Sales Enablement
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Leading Teams Across Functional Areas
From seed-stage start-ups and bootstrapped SMBs to venture-backed international unicorns —I’ve nearly seen it all. In every scenario, I’ve grown teams to drive business growth.
Select Works
PivotXY
Go-to-Market Launch
Full SaaS marketing and sales launch plan encompassing branding, product positioning and messaging, pricing, packaging, promotion, and placement. Strategy crafted to establish a strong market presence, ensuring brand visibility and customer conversion.
View Project
Reggae Rovers
Web and Event Marketing
Brand tone and messaging, website design and development, sponsor relations, strategic partnerships, and event strategy and marketing for Reggae Rovers, a professional Caribbean soccer team.
Smokeball
Content and Social Media Marketing
Building brand awareness and generating and converting leads through content and social media campaigns with thought leadership and product-driven content, including industry reports, eBooks, blogs, video and webinar series, and more.
Checkmarx
Product and Content Marketing
Global and localized product and content marketing for the Public Sector, integration partners like AWS and GitLab, and a comprehensive application security platform.
My Approach
Customer Centricity and The Flywheel
I drive customer centricity via a flywheel integrating marketing, sales, and support. We enable retention and growth, with advocates doing the heavy lifting of brand advocacy through delightful experiences across the customer lifecycle.
Strategic Creativity
I combine creativity and strategy to create campaigns that connect big ideas with business objectives. My work balances insight with action — from product launches to brand messaging that matters.
Testing and Measurement
Data is my guide. By testing and measuring against KPIs, I iterate on campaigns to make sure they are scalable while also being accelerated towards optimizing results.
Get in Touch!
Schedule a complimentary 1:1 discovery session with me to discuss your brand’s marketing needs. I can’t wait to collaborate.
