Director of Content & Social Media Marketing
Domain Experience for Legal Technology, SaaS, Thought-Leadership, Product Marketing, Customer Marketing
As Director of Content and Social Media Marketing, I worked with creatives and technicians dedicated to growing our digital presence in legal tech. From developing in-depth industry reports to running webinars and multi-channel campaigns, we created valuable content that resonated with legal professionals.
With a multidimensional team specializing in various mediums and channels, content strategies drove engagement and brand recognition. Our work spanned blog articles, social media, product marketing, and sales cadences.
Together, we built a brand presence that wasn’t just about visibility; it directly supported Smokeball's journey to secure critical new funding.
Enjoy some samples of my work.
Capturing Insights & Trends
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Capturing Insights & Trends •
Website Overhaul and SEO Strategy
To propel growth at Smokeball, I implemented a data-driven strategy that optimized our lead generation and sales processes. We consistently exceeded our demo booking targets.
The journey began with a complete website revamp focused on elevating on-page SEO, enhancing lead capture, and boosting organic traffic. We achieved top-five rankings on the SERPs, driving substantial organic traffic.
Optimized Lead Generation and Conversion
By continuously measuring key metrics and refining tactics based on performance data for organic and paid media efforts, marketing was responsible for:
52% of the demos booked and 64% of overall sales.
Ads that drove 48% of demos
State of Law Reports
I led the development of The State of Law, an annual report surveying law firms nationwide to uncover trends shaping the legal industry— from firm culture and tech adoption to the broader economic landscape. This comprehensive report pinpointed challenges and opportunities, positioning Smokeball as a go-to legal tech solution and reinforcing our brand as a thought leader in the industry.
The State of Law report became a powerful tool for attracting high-quality leads and fueling our automated email campaigns. Packed with actionable insights, it provided value at every stage of the buyer’s journey, from blog content to CLE topics, and arming our sales team with key data to close deals. This initiative elevated Smokeball's brand credibility, resulting in meaningful gains in market positioning, lead generation, and revenue growth.