Marketing & Business
Development Services
I understand that every business has different needs and budgets. Choose from Retainer Packages or Project-Based A-La-Carte Services to create the plan that works for you.
Retainer Packages:
Fractional Marketing Leadership
As a Fractional Marketing and Business Strategist, I’m here to provide the leadership, strategy, and execution your business needs to thrive. Whether you’re a small business, a nonprofit, or an established company looking to scale, I help you make your mark on the world by designing and overseeing multi-channel marketing plans that are efficient, effective, and tailored to your unique goals.
See my packages below, and book a call when you’re ready.
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Develop and oversee marketing strategies aligned with business goals.
Build brand positioning and value propositions.
Identify market opportunities and set priorities.
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Guide and mentor internal marketing teams.
Fill gaps in leadership for smaller or developing marketing teams.
Provide frameworks for team workflows and productivity.
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Plan, execute, and analyze marketing campaigns across channels.
Ensure consistency in messaging, branding, and customer experience.
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Set and manage marketing budgets.
Track performance metrics (KPIs) like ROI, conversion rates, and customer acquisition costs.
Report insights to stakeholders.
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Coordinate with agencies, freelancers, and other marketing vendors.
Negotiate contracts and ensure alignment with business needs.
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Identify and test new marketing technologies or strategies.
Drive customer acquisition, engagement, and retention efforts.
Support scaling into new markets.
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Act as a strategic advisor to the leadership team or board.
Collaborate across departments to align marketing with sales, product development, and operations.
Basic
$2,250/month
Strategic marketing and business consultation (up to 20 hours/month).
Multi-channel campaign planning
Monthly performance reporting
$3,500/month
Intermediate
$2,750/month
Comprehensive marketing leadership (up to 25 hours/month).
Includes all services in the Basic package
Brand strategy and positioning
Social media and content strategy
Bi-weekly strategy calls
Advanced
$3,450/month
Full-service fractional CMO (up to 35 hours/month).
Includes all services in the intermediate package
End-to-end campaign management
Team leadership and hiring support
Advanced analytics and reporting
Nonprofit
Starting at $2,250/month
Custom pricing is available for eligible organizations. Compounded discounts offered for one-year engagements.
Reach out with questions:
A-la-Cart Services:
Project Packages
Custom Go-to-Market Plan
$5,000
Market research & competitive analysis
Positioning & messaging framework
Customer persona development (up to 3 personas)
Multi-channel marketing strategy
Timeline: 4-6 weeks
Exclusions: Execution of campaigns not included
Messaging, Positioning, Personas & Customer Journey
$3,000
Brand positioning document
Three persona analyses
Messaging framework
Customer journey mapping
Timeline: 3-5 weeks
Exclusions: Does not include content creation or visual branding
Website Creation or Optimization Plan
Starting at $1,500 for a 5-page site
Sitemap and wifreframe
SEO audit and recommendations
UX and content optimization
Squarespace preferred provider
Turnaround: 4+ weeks
Exclusions: No custom design or coding
Optional add-on: If building the website off Squarespace, ongoing retainer for project, design, copywriting, and development oversight.
Custom Social Media Strategy
$1,200
Channel strategy & 60-90 day content calendar
Engagement, audience growth, and conversion optimization recommendations
Timeline: 2-3 weeks
Exclusions: No hands-on posting or content creation
SEO Optimization Plan
$3,500
Comprehensive SEO audit
Keyword research & competitor analysis
On-page optimization (title tags, meta descriptions, headers, image optimization)
Content strategy for improved rankings
Technical SEO recommendations
Localized SEO recommendations, if applicable
Back-linking strategy brief
Timeline: 4-6 weeks
Exclusions: No implementation of SEO changes; recommendations only
Paid Media Strategy & Management Plan
$2,500/month
Campaign strategy & targeting recommendations
Overseeing creative and implementation
Ongoing performance optimization
Timeline: Ongoing, 3-month minimum engagement
Exclusions: No direct Facebook/Google Ads setup or execution
Multi-Channel Content Campaign
$3,500
Content strategy plus plan
Blog, email, social media, event, and ad content alignment through the customer decision journey
Three-month calendar deliverable
Timeline: 3-4 weeks
Exclusions: Does not include content writing or creation
Reach out with questions:
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