The Complete Small Business SEO Guide

What You’ll Learn:

1. SEO Fundamentals

• Understand what SEO is and why it’s essential for sustainable growth.

• How search engines rank websites—and how to make that algorithm work in your favor.

• Why SEO is often more cost-effective than ads over time.

2. Audience and Keyword Research (The Foundation of SEO Success)

• Identify your ideal customer and match their needs to keywords.

• Create audience personas and understand search intent.

• Step-by-step instructions for using tools like Google Keyword Planner and Ubersuggest.

• How to interpret search volume, keyword difficulty, and CPC—and what numbers small businesses should target.

• Find low-competition, high-impact keywords for quicker wins.

3. Competitor Analysis (Steal What’s Working for Them)

• How to find and study your SEO competitors, no matter their size.

• Tools and tactics to uncover their content, keyword, and backlink strategies.

• Learn how to spot gaps you can fill to outrank them.

4. On-Page SEO Optimization (Where Rankings Are Won or Lost)

• How to craft effective Title Tags and Meta Descriptions that increase clicks.

• The right way to structure Header Tags (H1, H2, H3) for SEO and readability.

• Keyword placement strategies that avoid stuffing while boosting rankings.

• Optimizing images with alt text and compressing for site speed.

• How to build internal links that strengthen your site architecture.

• Squarespace-specific tips for improving on-page SEO using built-in features.

5. Website Structure and User Experience (UX)

• Why Google rewards fast, mobile-friendly, well-structured websites.

• Free tools to check your site speed and mobile usability.

• How to fix slow pages and poor navigation—plus a guide to optimizing your URL structures.

• HubSpot users: learn how to track page performance and refine UX with built-in tools.

6. Local SEO (If You Serve a Specific Region or Community)

• Claiming and optimizing your Google My Business profile the right way.

• Using local keywords, and how to write location-specific landing pages.

• Gathering and leveraging reviews to increase trust and visibility.

• Tactics for earning local backlinks.

7. Content Marketing & Featured Snippets

• Creating SEO-driven content that attracts organic traffic.

• Long-form guides, pillar pages, and blog posts designed to rank.

• How to optimize content to earn Google Featured Snippets (Position Zero).

• Mapping content to each stage of your sales funnel.

• Tips for using HubSpot’s content tools and Squarespace blogging features for SEO wins.

8. Backlink Strategy (Increase Your Authority Over Time)

• Why high-quality backlinks matter—and how to build them naturally.

• Using free tools like Ahrefs Backlink Checker and Google Search Console.

• Guest blogging, HARO outreach, and business directories that actually help.

• How to spot bad backlinks and use Google’s Disavow Tool if necessary.

9. Tracking Performance and Adjusting Based on Data

• How to set up Google Analytics and Google Search Console.

• What SEO metrics really matter: traffic, conversion rates, bounce rates, rankings.

• Using HubSpot and Squarespace’s built-in analytics to track what’s working.

• How to review data monthly, refine your content, and capitalize on what’s driving results.

10. Bonus: Paid Search Considerations

• Should you target high or low CPC keywords?

• How to use Google Ads Keyword Planner to test demand.

• Balancing paid and organic search to stretch your marketing budget.

Special Sections Just for You:

• Squarespace Users: Learn how to use Squarespace’s SEO tools, page settings, and blogging platform to improve rankings.

• HubSpot Users: Step-by-step tips on using HubSpot’s marketing tools, content optimization, and SEO audit features.

• Free SEO Tools: A curated list of free or freemium tools you can start using immediately—no expensive subscriptions required.

Who This Guide is For:

• Business owners ready to stop guessing and start growing traffic

• Service providers who want content that converts

• Entrepreneurs managing their own marketing or overseeing contractors

• Anyone tired of wasting time (and money) on strategies that don’t work

Here’s What You Get:

• 75+ pages of clear, actionable SEO guidance

• Checklists, templates, and tool recommendations you can use today

• Real-world examples, screenshots, and pro tips

• No fluff. No jargon. Just a roadmap designed to work—even with limited resources

Get the Complete SEO Guide Today

Finally take control of your SEO strategy—without wasting money on ads that stop performing the moment you stop paying.

Download the full guide now and start building organic traffic that grows your business.